Greg Menendez, senior publicist at Berlin agency Modern Matters, will delve into the philosophy and values underpinning their PR practice. Drawing on nearly a decade of experience, Greg will cover the essentials of PR, revealing what publicists actually do and exploring the intricate connection between PR and the music industry which is ever-evolving.

With a vision of the full picture, we will dissect the work they do in a granular lens while debunking common misconceptions about PR, such as publicists being magicians or babysitters. The lecture will emphasise the human element in PR, highlighting the importance of storytelling, building genuine relationships, and nurturing the media community.

Join us for an insightful session that offers a detailed, behind-the-scenes look at the vital role of PR in the music industry ecosystem.