In this behind-the-scenes conversation, film and TV producer Iza Łopuch and music supervisor and producer Lucy Bright, who have respectively worked on some of the most exciting Polish and British film and TV productions in recent years, will talk in depth about the inner workings of the film and music industry. Is it enough to have a great idea? How to juggle high concepts and practical expectations? How to facilitate the process and consider the entire strategy? Do things always work out? This part-presentation and case study and part-discussion and Q&A promises to shed much needed light on how cinematic and musical endeavours come to fruition.